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Showing posts from January, 2026

The History of Digital Markeitng and Future Trend of Digital Marketing

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The history of Digital Marketing a) The 1990s: The Dawn of Digital The first digital marketing terms were introduced in the 1990s. This period is attributed to being “The Dawn of Digital. In the 1990s, the Internet was familiarized, and the first search engine, "Archie' was also released in this era. This era also saw big engines such as Google, MSN, and Yahoo. The foundation began in the 1990s, which laid the foundation for today's digital era. The 1990s Digital Marketing: Timeline 1990: The term was first used. It was also the year when the first search engine, Archie, was born. 1993: The very first-ever clickable banner ad was seen on HotWired.com during this year. 1994: The first electronic-commerce transaction on the Net Market Yahoo was launched. The year 1996 witnessed the emergence of smaller search engines like Hotbot, Looksmart, and Alexa. 1997: SixDegree.com, which was the first social media website, was founded in this year. The year 1998 was a turning point in...

A brief concept of Market & Marketing and Traditional Marketing & Digital Marketing:

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A brief concept of market and marketing: What is a market? A market is a place where vendors and consumers assemble to trade their goods and services. Both parties can gather physically at a physical place like a store, shop, mall, etc., or it can be an online e-commerce website, app, stock exchange,e etc. Important elements of a market consist of: Buyers and sellers are individuals or entities that are prepared to engage in a trade.  Commodities or offerings . The products, services, or financial instruments being traded  Relationship/Interaction: This  means buyers and sellers come to interact, either directly or indirectly. Price Dynamics : A commodity's price is determined by the forces of supply and demand. What is marketing? The entire process of transferring goods and services from producer to consumer is included in marketing, a proactive, more comprehensive business function. It entails a number of actions intended to add value, draw clients, and establish endu...